Pay Per Click ads or PPC is nothing new, but is a very Effective method of starting and controlling the information flow of your customer journey strategy.

As people are searching for additional information on the product or service you offer, your company will continually pop up showing the prospective lead that you are a leader in the industry.

This type of retargeting will not go away when Google stops accepting third party cookies. Google is the main search engine of choice for people, so this type of marketing will remain a very popular marketing tool to stay in front of low hanging fruit customers.

The advantage of PPC is that it can generate a lot of qualified traffic to your website if properly done. An essential and effective piece of any marketing strategy.