It’s not surprising that social media traffic jumps during the holiday season. People are reaching out to get updated addresses for Christmas cards, seeing who might have a tip on how to find a hot ticket item, and sharing pictures of their holiday feasts and decorations.
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As everyone seems to complain every year, holiday advertising starts earlier and earlier each year. Physical stores have had winter holiday displays since late August, and now that Halloween has passed the true push for holiday advertising is moving into high gear.
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Of course that’s probably why you’re investing your time and energy into it. But if you’re only focusing on the selling and advertising sides of social media, you’re missing out on valuable ways to engage your customers and let your brand’s personality shine.
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The Pew Research Center found that 82% of American adults report they at least sometimes check online reviews before patronizing a new business.
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If you already have a brick-and-mortar store or sell on other platforms, you may wonder why you would need to invest the time and effort into selling in yet another place.
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Whether you are advertising your business as a whole, or really want to focus on the specific goods and services you provide, the thought that goes into your keywords will have a strong impact on how your ad campaigns perform.
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