How Realtors Can Make Internet Advertising Cheaper
Most of the realtors who approach us about internet advertising are at least a little bit skeptical. They have a sincere desire to put the power of targeted digital ads to use and find more clients, but at the same time they worry the costs will spiral out of control quickly.
The first thing we do in these situations is assure the realtors we work with that they can always set their own spending levels. We won’t try to persuade anyone who works with us to go outside of their budget or comfort zone.
The second thing we do is show them that there are a lot of ways to reduce the costs associated with internet advertising simply by being smart. While a lot of companies waste money on the web, our customers don’t. That’s because we help them to follow a few simple rules…
Select Your Perfect Target Market Using Two Criteria
Usually, when internet advertising gets expensive, it’s because a marketer hasn’t narrowed in on their perfect audience. With our platform, you can target potential clients by both geography and behavior. Each of these criteria is critical to finding the person who needs you as their realtor today.
Geographic targeting just means your ads are only shown to users in certain locations. Behavioral targeting lets you focus on people who have taken certain steps, such as visiting realtor.com. Put them together and you can narrow in on a very specific audience – the men and women who are likely to be receptive to your ads.
Design Ads That Draw a Big Customer Response
It’s no use showing ads that won’t lead to new inquiries or appointments. That’s especially true on the internet, where you need to stand out if you’re going to grab attention.
We have easy and interactive tools that help you to create and customize ads for your campaigns. Even better, we’ll provide you with the information you need to generate branded imaging that makes your prospects take notice. Then, you’ll get more value from every ad you run.
Optimize Your Ad Campaigns With Tight Account Controls
The realtors who make the most of digital advertising are the ones who tweak their campaigns gradually over time. That’s why flexibility is at the heart of our platform. We let you change your ads, control your own budget, and see detailed analytics at every step.
Over time, that precision and feedback gives you the tools you need to focus on the perfect market, optimize your ads, and see your ROI climb higher and higher every month.
Digital Advertising Can be Affordable and Effective
Contrary to popular belief, running ads on the internet doesn’t have to be expensive. In fact, many of the realtors we work with promote themselves and their property listings for just a few dollars a day. In return, they get the ability to target their perfect clients at just the right time. That’s the kind of win-win solution we think every marketer should be searching for.
If you want to learn more about My Digital Advertising, click here to schedule a demo. You’ll see just how easy it is to set up your account, run your first ads, and start meeting new customers within minutes!